This was a fun project. Jeff Pelayo, owner of AWA Waterfowling, contacted me interested in a custom logo. He sent me a bunch of reference photos of what he was thinking and the style he aimed to achieve. This was to be grungy yet professional and classy, which are difficult to combine. After several back and forth revisions we started getting on the right track. This logo will be used for his spring snow goose hunting/outfitting.