This was a fun project. Jeff Pelayo, owner of AWA Waterfowling, contacted me interested in a custom logo. He sent me a bunch of reference photos of what he was thinking and the style he aimed to achieve. This was to be grungy yet professional and classy, which are difficult to combine. After several back and forth revisions we started getting on the right track. This logo will be used for his spring snow goose hunting/outfitting.
Original Artwork by Nick Laferriere
a : awaiting a chance to entrap
b : operating or proceeding inconspicuously but with grave effect
c : stealthily treacherous or deceitful
Lame title I know. lol. This project showcases the four most popular geese available to us in North America. Specklebelly (White-Fronted) Goose, Greater Canada Goose, Snow Goose, and Lesser Canada Goose.
For those who are obsessed with goose hunting, they understand what it’s like to setup their spread in the wee hours of the morning. Trudging across a field, setting up their decoys, brushing their blinds, in hopes of a good shoot. When everything works out as planned, it’s hard to beat a great morning in the field. Whether you’re sky-busting snows or getting covered up by big Canadas, goose hunting gets the heart pumping. It’s a great way to bond with your comrades and do some team calling.